About

 The Blog

Sustainable Rookie is a sustainability blog, your online companion for your journey towards conscious living. It’s a site where you can find guidance for an eco-friendly lifestyle, travel, home, sustainable fashion, and mindset, but it’s also a place where you won’t be judged by how advanced in your journey you are. This blog is for everyone, for those who have already embraced a sustainable lifestyle, as well as for anyone who doesn’t know where to start from but feels a deep sense of compromise towards our planet.

The Rookie

My name is Melina, and I’m from Buenos Aires, Argentina, but I live in Miami, Florida.

In 2010, I saw twenty seconds of a video in which Paul McCartney showed the reality of slaughterhouses. I’d always loved animals but, until then, had never understood what I’d been eating and how my decisions had repercussions beyond myself. Those seconds were enough for me to start drenching in information and questioning myself and my habits. I immediately became a vegetarian, and the environment and animals became a priority. That was the start of everything.

When I moved to Miami, 8 years later, I was amazed at all the plant-based options that were available at the supermarket, in addition to vegan products. I started wondering why vegans chose that lifestyle, and I ended up choosing it myself. Nonetheless, I was also surprised by the amount of plastic everyone used and the disposable culture that reigned. This made me jump into a sustainable journey, in which I still am, to find a way to live my life that is more respectful of the environment.

My professional background is in Communications and Marketing, and I love to write. These, together with my desire to make a difference in the world, led me to start this blog in 2021. I’m a rookie in sustainability. I’m not perfect. I still have many areas in which I need to learn and improve, but I believe that by sharing with you my own discoveries I might help a few people make many small changes, and to me that adds up more than one single person doing everything perfectly.

Here you will find a place from which to start your conscious life. Everything you see is my best attempt at being authentic and honest about what I write, and I will only publish what I think you will love, or recommend eco products I use and love myself.

Thank you for visiting and I hope you enjoy Sustainable Rookie!